GOAL
Strengthen the company’s digital assets to attract international executive talent and recruitment and compete globally to win against larger, more established firms.
SOLUTION
325 expanded on existing brand guidelines and added modern elements inclusive of video, high-quality photography, modern typography and color palette.
The brand story and multi-channel messaging were crafted to drive home the firm’s value proposition composed of six key advantages including unprecedented global reach, digital edge, faster delivery, diverse mindset, and bespoke service with zero financial risk. Every asset from website to social media, email campaigns to presentations delivered the messaging that SmartSearch Executive Recruitment is the Smart Choice.
DELIVERABLES
BRAND STRATEGY + IDENTITY EXPANSION
WEBSITE DESIGN + DEVELOPMENT
BRANDED CONTENT
DIGITAL MARKETING
SOCIAL MEDIA DESIGN
EMAIL CAMPAIGNS
CORPORATE PRESENTATIONS
STRATEGY
Refresh the brand by leveraging existing brand equity adding a contemporary tone and feel to align with SmartSearch’s use of modern technology to engage top executive talent. Effectively reposition SmartSearch as not only the international expert but the smart choice who has redefined the approach to executive search in the fast-changing business landscape.
ABOUT SMARTSEARCH
SmartSearch is an international executive search firm at the forefront of helping clients fulfill their constantly evolving hiring needs across all industries, geographies and job functions.
ADDITIONAL CASE STUDIES
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