When it comes to the importance of SEO and Google Ads, we first have to say that there isn’t one that is better than the other. When comparing, both help to get your brand on the SERP (search engine results pages) and in front of potential new clients and customers. 

SEO works to get your website higher in rankings when customers type questions that are relevant to your content, and Google Ads allow you to target specific keyword phrases and target audiences who are using those keywords. 

Overall, both are very important for any business or brand to utilize since they can both enhance your visibility in Google Search. However, it’s important to keep in mind that you will never be able to compare the two. One of the strategies may come easier to you, but at the end of the day, they’re both equally helping your business and brand appear in searches. 

SEO

Let’s first start with SEO since this typically comes easier and is a more attractive strategy to many. SEO or Search Engine Optimization is the practice of including content on your website that has the potential to improve your site’s visibility to search engines and their users. In other words, it’s important because it helps you appear more when Google searching. 

When you’re practicing good SEO you’re basically making your site and it’s content more appealing for clients and customers, as well as creating content that shows up in what they are searching. This includes the material you write, the use of strong keywords, videos, infographics, pictures and optimizing your site layout so it is user friendly, easy to navigate and keeping users on your site for as long as possible. SEO can also include other sites linking to yours. This can help your ranking, by showing Google that your site is relevant to people’s interests online. 

Have you noticed we haven’t mentioned anything about payments? This is because there is no cost to appear in organic search results on Google, but of course, we highly recommend hiring an SEO professional like 325, to help get you started. But by making small changes to your website, while paying attention to SEO can greatly impact your search rankings over time which is extremely important and beneficial for any business. 

Google Ads

Google Ads, also known as Google’s pay-per-click (PPC) advertising method, enables businesses and brands to bid on the chance to have their ad shown next to searches on Google. However, the only time you pay is when someone clicks on your ad and visits your site or calls your business. Your ad is displayed to users who type in particular keywords on the search engines, allowing you to target users interested in particular topics. 

What’s nice about Google Ads is its efficiency. While SEO takes some time to build up and develop, Google Ads can be noticed right away. Google Ads are very important for those businesses who are frequently updating sales, promotions and seasonal changes to their services since you can update your ad at any time. With SEO, you are not able to do this so quickly. Google Ads also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). 

Overall, Google Ads can help you gain the visibility you want for important keywords faster, before you have your SEO rankings developed.

Your Business Should Use Both SEO and Google Ads

A strong website and lasting digital presence require both SEO and Google Ads to be utilized. While Google Ads doesn’t have the same results as SEO because they won’t improve your organic search rankings, they do have the flexibility to grab attention from potential clients and customers in the moments that matter (when they are searching for a business like yours!). It’s important to know that although the two are different, it is highly recommended to implement a strategy that can engage the two together to maximize the best online presence of your brand.