325 - Resonance 396

GOAL

Launch a Japanese luxury skin therapy cream in the U.S., in a flooded market. Generate brand awareness and consumer acquisition.

SOLUTION

Upon market research to identify buyer persona for greatest engagement, 325 launched a campaign designed to focus on mature women and redefined the traditional notion of luxury skincare to an ultimate skin therapy cream with a simple message – Wellness From Within.

325 refreshed the brand to elevate perception and provide authenticity in tone and delivery.
Additionally, creating a high quality, clean and radiant eCommerce site showcasing beautiful original photography of early adopters, celebrating their visible results. 325 promoted the brand through an Instagram Influencer campaign, email sequence campaign and sampling program, retargeting, digital advertising and contests for lead generation.

DELIVERABLES

BRAND UPDATE
BRAND STRATEGY
WEBSITE DESIGN + DEVELOPMENT
PACKAGING
PHOTOGRAPHY
DIGITAL MARKETING
PAID AD CAMPAIGNS
SOCIAL MEDIA
EMAIL MARKETING
INFLUENCER OUTREACH

STRATEGY

Our team set to establish the foundation of the Resonance 396 brand, establishing core messaging, brand strategy and assets including authentic and high-quality photography and video in non-studio settings, as well as the creation of a custom self-shipper package to provide consumers a congruent and indulgent end to end client experience.

325 created the eCommerce site built around the product with API integration into sales systems, and worked within the platform aligned with two distribution centers on the back end. To drive traffic, 325 established an Instagram Influencer Outreach campaign to earn in-niche targeted Instagram followers to attract and engage with visual proof of the benefits of Resonance 396. We used email to build the brand and capture leads to drive sales through sequencing out messaging to encourage trial through a sampling program. Retargeting was launched to keep the product top of mind.

ABOUT RESONANCE 396

Japanese Skin Therapy. Proven in Japan. Formulated in America. IMPAQT’s RESONANCE 396 known as the “UnCosmetic” in Japan is a CBD infused beautifying skin therapy, formulated to holistically communicate with the body’s endocannabinoid system.