325 - Patient Recruitment

GOAL

Accelerate patient recruitment for a prostate cancer clinical trial.

SOLUTION

325 provided a digital media-based solution for a Patient Clinical Trial Recruitment. We created a brand strategy for the campaign and designed a landing page to convert interest into commitment, communicated via PPC, email marketing and social media to reach out to potential candidates. Our team worked directly with clinical operations to maintain all HIPAA compliances.

Study recruitment was completed within two months at a fraction of the cost of the previous initiative. As a result, we successfully recruited nearly 50 potential candidates for open human-trials in less than two months.

DELIVERABLES

BRAND STRATEGY
LANDING PAGE
DIGITAL MARKETING
TARGETED OUTREACH
SOCIAL MEDIA
PAID AD CAMPAIGNS

STRATEGY

325 discarded the conventional approach to the clinical trial recruitment process to reduce time and expense. Our team set objectives to target specific audiences with the use of digital and social media to engage suitable candidates and recruit a pool of patients.

We built a strategy around Instagram and Facebook ads to target specific audiences.. We engaged audiences through strategic use of Instagram for organic patient recruitment. We successfully exploited Instagram’s search engine features to land our patient recruitment posts to Top 9 and Top Post status for the majority of our posts. The end result is that we were able to reach large numbers of patients, clinicians and key opinion leaders on a daily basis on Instagram, which resulted in a record number of inquiries into the study.

We measured the success rates from each campaign and adjusted the targeting in response to engagement. In one and a half months, we added more than 2,000 followers and accumulated more than twenty-thousand people with just one ad.

We funneled the traffic to the website which acted as a hub. In accordance with IRB rules, then the hub redirected visitors to clinicaltrials.gov, where candidates were connected to review specific clinical trials listed. The government site processed the gathered information and then informed potential patients of their enrollment status. Our ability to ensure patient privacy and conform to IRB guidelines, while we executed a pay-per-click advertising campaign with hashtags made the program successful.

Working within the prescribed Institutional Review Board guidelines, 325 created the messaging used to inform the public of the various clinical trials available.