Leadership
Cheryl Marchese,
Founder + CEO
As the Founder of 325, I started the agency in 1999 after working for both global strategy consulting firm AT Kearney in their pharma practice, and for a strategic boutique design agency focused on global medical education and market insights for top pharma and biotech companies.
As an innovative entrepreneur, I have grown 325 from a one-woman consultancy to an extensive award-winning agency with a client roster of leading companies transforming the Biotech, Healthcare, Pharma, Finance and Venture Capital sectors. Some of our clients include Pfizer, Novartis, Bristol Myers Squibb, Evofem, Aspargo Labs, Buttonwood Group Advisors, Synapse DX, Angion and Aerami Therapeutics.
My team and I bring a wealth of strategic integrated marketing solutions and expertise to our clients and partner ecosystems. 325 has an exceptional track record of partnering with clients to unlock the value of their business by elevating a company’s brand awareness, positioning them as a market leader and re-inventing the future of their digital business.
As an award-winning agency, 325 focuses on building high-performance agile teams and a collaborative client-first-centric culture. We deliver the latest in creative design, strategic thinking and market opportunity to their clients. 325 continues to scale achieving double-digit growth as a Certified Woman Business Entity.
My motto is…
“It’s not work…it’s life!”
Our obsessive focus is centered on our client’s success. We work at the speed of market to deliver sound strategies that position your brand as a category leader and market disruptor.
Tricia Roman,
COO + Director of Client Services
Tricia fuels growth strategies, drives collaboration with internal teams and implements infrastructure to align the organization’s financial and business performance metrics. Tricia has worked with Fortune 500 companies including Nabisco, Colgate Palmolive, Warner-Lambert, M&M/Mars, Sunoco, Bristol Myers Squibb, Hank’s Beverages, Ashton Cigars, and other leading companies to develop their sales promotion and advertising campaigns.
Tricia was formerly COO and VP of Sales + Operations of an outdoor media agency, where she built assets and sales to establish the company as the premier transit media provider in New Jersey.
Her diverse background in B2B and B2C marketing, branding, demand generation, media, sales and operations, delivers holistic integrated solutions unlocking business value for 325’s clients. Tricia’s experience and leadership brings a strategic vision beyond foundational branding helping elevate a brand’s future.
Tricia and Cheryl maintain a thirty-year history and have an aligned vision and passion for helping clients achieve their goals and exceed expectations. Tricia’s operational effectiveness has a significant impact in accelerating 325’s continued growth.
Tricia is the recipient of 10+ NJAC, GDUSA and JBAA awards.
